Fortune has reassembled their "Most Admired Companies" list. BASF was atop the chemical company list, but I don't think that is then accurate to call it the "Most Admired Chemical Company". Maybe I'm splitting hairs, but I don't think you would get much of a list if you asked people (business leaders or otherwise) "What is the most admired chemical company?" Public perception of the industry is just too low to assemble much of a list. It would be like asking for "most admired politician" or "most admired lawyer". I would write the headline differently: Amongst chemical companies, BASF is most respected.
I mean no disrespect towards BASF or anyone else on the list, but this is a case of reinterpreting results.