Monday, November 09, 2009

How NOT to Introduce a Product

Scrolling through the chemical headlines, a ran across one in Chemical Week which mentions that Total has a new metallocene catalyst available. The article is pay-access only (as is most often the case with Chemical Week, that's fine, I don't have a problem with that). Being that metallocene catalysts are a only a curiosity for me and not something that I actively work with (except for whatever scraps are stuck in the PE that we process), I'm not going to buy this one, but I could read enough to know that they are calling the catalyst Lumicene. Googling "Lumicene PE" gets 21 hits total, only 2 of which are relevant, and guess what site they are on??

Chemical Week.

So Total is introducing a new product, but the only way to find out about it is to have to pay money to a third party. Doesn't this strike you as...........wrong?

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