There are some aspects of blogging and Google searches that I do not understand (and not trying to be disrespectful of the intelligence of my audience who I don't think will understand it either), there are certain search terms that attract people to this blog. The biggest ones: "cox-merz" and "cox-merz rule". Why? I have written about the rule just a little bit, but never would expect it to be such a hit - always somewhere in the top five or so depending on the details of the search.
But then try "rheology blog" and the top result is for the Zimbio blog which hasn't had a contribution in over 4 years. "The Rheol World" is near the top, but I can't find this blog anywhere.