In a weekend discussion, it came up that for people working in computer animation, everyone wants to get into a few select companies such as Pixar or Dreamworks. Not only is that true for people in the industry itself, but also the general public understands the appeal.
Contrast that with the plastics and chemical industry. Is there a group of elite companies that everyone wants to get into? I'm thinking far more than just the big ones like the Duponts, ExxonMobil, BASF... I'm wondering about companies with that "rock star" quality. And then if you throw in the additional requirement that the general public also understands the appeal, I think the list is pretty much down to zero. About the only place I can think of might be NASA, but even that is questionable these days. (NASA back in the 60's and 70's? Now that would have been a whole different situation!)