A plastic wheel rim, made from BASF's Ultramid (nylon) with long glass fiber reinforcement:
While the engineers in the video make some backhanded references to the mass of the rims, the point that is missed is that the moment of inertia for these wheels versus metal is much lower, so that the car will accelerate faster. Let me explain with an example.
Back when I used to race bicycles, I and the people I trained with would have two sets of wheels for our bikes: a standard set that used clincher tires and another set that used sewups. You are most likely familiar with the former - the tire had a wire edge that you had to pry off with tire levels (let's be honest.. we all used screwdrivers didn't we?) in order to access the tube. Sewups tires are a completely different beast. The tire encloses the tube entirely and is sewn shut, hence the name. The really freaky part is that the tire is then glued into a small u-shaped depression on the rim.
Back to the car rims, the new Ultramid rims are only a 12 kg weight reduction, but for the rotational weight in a car, it is huge. 100 g in a 85 kg bike + rider combination is 0.11%, and that was a very real difference in performance. 12 kg is 0.11% of 10,200 kg, far more than any car weighs, so the ratio of mass lost is even greater far a car than it was for the bike scenario I mentioned above.i.,e if the car weighs 1000 kg, then the mass reduction is 1.2%, a much greater improvement than in the bicycle example. Even though the mass difference isn't entirely located in the outer portion of the wheel, the difference in rotational inertia should still be quite noticeable. It would expect these rims to accelerate quite a bit faster, and that's big for improving the mileage of any car in stop-and-go traffic, gas electric or hybrid. Drag racing anyone?