The Return of the "Perfect Polymer"

Oh no, not again. Not another PR blurb about a "perfect polymer". Please tell me I didn't just read this headline:

"In Search of the Perfect Polymer"

We've been through this just over a year ago, and here it comes again. As I said back then,

"We don't have "perfect metals", "perfect ceramics" or "perfect anything". All plastics have their strengths and weaknesses and there is not perfect plastic that can act as an adhesive and a high temperature aerospace material and a low temperature sealant and a structural material and be biodegradable in a landfill (but only once it knows that it is in the landfill) and costs next to nothing to buy and can be processed using an E-Z bake oven and...After all, that would be the perfect plastic in my mind and the mind of many others."

Are the alliterative properties of the phrase "Perfect Plastic" and "Perfect Polymer" really so attractive that all logic needs to be withheld? I can't think of any other reason that this phrase keeps popping up repeatedly.