"...at $500 per ton, what now goes into trash cans would be worth $93 million to manufacturers."If Minnesota is representative of the whole US, then nationwide there is more than $5.4 billion dollars of recyclable plastic that is waste. Minnesota is actually a bad example of the potential, since across the state, recycling rates are already high:
"Minnesota’s average recycling rate is higher than that of most states — and it has stayed high, just under 50 percent of what gets thrown away..."which means that nationwide figure would be even higher. Any company spending $5+ billion on raw materials is pretty good sized, so you can see the potential.
Repeat after me: Your plastic waste is valuable and the plastics industry wants it.