Adidas is the latest to join in this hoax with an ocean plastic shoe. The Huffington Post has a nice takedown on this scam so I won't go any further. Just last week there was a Dutch engineering group that proposed making roads out of ocean plastic. Last year Pharrell Williams proposed making blue jeans from ocean plastic. Before that there was also the Elexctrolux vacuum cleaners (a grand total of 5 were made and were never for sale to the public), surfboards and the Method hand soap bottle. These are all the items that I am aware of, so there could be more.
The common thread through all of these is that the "Ocean Plastic" that they are using is really "Beach Plastic", plastic gathered on beaches while it is still in large pieces that have suffered minimal degradation.
"The framework that we're using is that there are a number of beach cleanup organizations that work here in California and that work in Hawaii that are regularly cleaning up this plastic..."And Pharrell said
"The PET bottles are collected from the coastlines after washing in from the ocean."(Bottles that haven't washed out into the ocean will apparently be overlooked for this project.)
The reason that all these efforts are using Beach Plastic and not Ocean Plastic is that collecting ocean plastic and doing anything with it is (other than burning it as fuel) is not going to happen. This is what plastic in a gyre looks like:
Sorry, but ocean plastic is going to remain as ocean plastic, and no company or celebrity should give you any impression otherwise. That is why prevention is to key. Plastic has no business being in the ocean, so do your part to make sure it doesn't end up there. Supporting these businesses in their greenwashing efforts is not part of the solution.