Tuesday, February 02, 2016

You can't push back the tide

Despite all the flaws in the new World Economic Fund/Ellen MacArthur Foundation report about plastic packaging in the ocean, someone is buying it - literally. To the tune of £500,000:
500,000 Ellen MacArthur PPL Cheque
Looks like they are going to beat me to the punch in developing that new super-polymer.

It's commonly said that lotteries are taxes on stupidity, but in this case, stupidity is a tax on the lottery. There are many, many more legitimate causes than this one that can do real good with this money. But having a good PR campaign and reinforcing peoples' perceptions rather than realities goes far. Trying to fight this nonsense about plastic is like trying to push back the ocean tide.

Previous Years

February 2, 2011 - Nitrogen Filling Tires

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